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Privacy Policy

We respect your privacy. This privacy policy explains how we collect, use, and protect your personal information when you visit our website and make purchases from us.

Personal Data Processing

Our website collects and uses certain personal information to ensure its operation, analyze and measure usage, personalize site elements, display and optimize advertising, and comply with our legal and contractual obligations. We are committed to protecting your personal information and complying with applicable privacy laws.

Consent to Tracking

An explicit consent request is shown to visitors during their first visit to our website, as well as whenever a previous consent is expired, invalid, or cannot be established.

Visitors may accept or refuse, in full or in part, the various categories of tracking that require consent. When granted, this consent authorizes us to use various technologies (cookies, local storage, pixels, etc.) to collect certain personal information. This consent may be withdrawn or modified at any time using the link provided in the footer.

Data Categories

The data we process is grouped into four main categories. For each, we specify the legal basis and the types of data involved.

1. Strictly Necessary

Data required for the operation of the website, problem resolution, and security. Processing of this data does not require your consent.

  • Language preference
  • IP address
  • Pages visited
  • Shopping cart contents
  • Terms acceptance
  • Tracking preferences

2. Analytics

Data used to analyze visitor behavior on our site. Processing of this data requires your explicit consent.

  • Pages visited
  • Search terms
  • Clicked buttons
  • Page scrolling
  • Cursor movement

3. Functional

Data used to personalize elements of the website. Processing of this data requires your explicit consent.

No current processing

4. Marketing

Data used to display and optimize advertising on and off the site. Processing of this data requires your explicit consent.

  • Ad clicks
  • Source of visits
  • Checkout steps completed
  • Purchases

Order data

In addition to the above, other personal data is collected when necessary to fulfill our obligations in connection with a transaction or contract (confirmation, tracking, processing, delivery, returns, warranties, etc.). Processing of this data does not require your consent.

  • Full name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Order date and time
  • Products and options
  • Detailed pricing
  • Delivery method

Payment Data

Credit card information is processed directly by our payment provider as soon as it is entered on our website. We do not store your full card number or security code. We only retain limited information for tracking, troubleshooting, and security purposes:

  • Cardholder name
  • Card type (Visa, Mastercard, Amex, etc.)
  • Last four digits of the card number

Data Retention

Your data is retained only as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.

Data Sharing

In order to ensure the operation of our website, better understand its usage, fulfill our contractual obligations, and serve relevant advertisements, certain personal data may be shared with third-party service providers. These third parties only have access to the personal data necessary for their respective functions and are not permitted to use it for any other purposes.

1. Stripe

Role: Payment provider

Location: Canada, United States, European Union

Category of data | Legal basis

Strictly necessary | Legitimate interest

Payment | Contract performance

2. Google Analytics

Role: Visitor behavior analytics

Location: United States, Others

Category of data | Legal basis

Analytics | Explicit consent

3. Meta

Role: Advertising targeting, conversion tracking

Location: United States

Category of data | Legal basis

Marketing | Explicit consent

4. Braincart

Role: Hosting, e-commerce platform, logistics

Location: Canada, United States

Category of data | Legal basis

Strictly necessary | Legitimate interest

Analytics | Explicit consent

Functional | Explicit consent

Marketing | Explicit consent

Orders | Contract performance

Payments | Contract performance

5. Pickup Points

Role: Order reception and hand-off

Location: Canada

Category of data | Legal basis

Orders | Contract performance

6. Carriers

Role: Order delivery and hand-off

Location: Canada, United States, European Union

Category of data | Legal basis

Orders | Contract performance

Data Protection Officer

For any questions, requests for access, rectification, or withdrawal of consent, please contact us at:

Lady Bug Phytoprotection Inc.

3327 Botticelli Street, Laval, Quebec, Canada

felix@ladybug.ca